Every year, something horrible happens to most ecommerce sites. After the spike in holiday sales — right around the first of January — everything comes spiraling downward. Worse, people start returning things. Returns create a huge logistical mess, especially if you’re responsible for footing all the shipping bills. That huge sales high plummets, leaving you feeling depressed and grappling with sinking revenue.
This is not the most wonderful time of the year. In fact, it’s the most unpleasant time of the year, and one that could leave an ecommerce site reeling for months.
Is there a way to avoid this? Thankfully, there is. Yes, you’ll experience a slump. However, by putting the following six practices in place, you’ll be able to recover from the slump more quickly, and get back into big time sales mode.