How to Make Your Landing Page More Persuasive Using Buying Modalities | Unbounce

An important step in landing page optimization is anticipating the objections your prospects might have about your offer – and then countering those objections on your landing page.

But as with most things in CRO, this is easier said than done. After all, the mind of your customer is complex.

At our recent Call to Action Conference, Angie Schotmuller (Director of Optimization at Three Deep Marketing) shared a framework for better understanding the intricate mind of your customer.

via How to Make Your Landing Page More Persuasive Using Buying Modalities | Unbounce.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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