6 Myths About Referral Programs Debunked (#3 is the Worst) | Friendbuy

Let’s clear the air about referral programs and some commonly held (mis)beliefs.  Yeah, we know you have a lot of choices for attracting new customers – print, display, PPC, SEM, retargeting, etc. Heck, if you’re lucky enough to have $4 million lying around, you can run a 30-second broadcast spot during the Super Bowl.

But how much growth can you expect from these channels? More importantly, how efficient are these investments? Referral programs beat them all!  Let’s zero-in on referral programs and dispel few myths…

via 6 Myths About Referral Programs Debunked (#3 is the Worst) | Friendbuy.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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