You may have noticed a trend in the blog posts I’ve written for Moz lately:
When Is a Blog the Right Form of Content Marketing?
A Content Strategy Template You Can Build On
“But How Do I Know if It’s Good?” How You Can Evaluate Content Quality (and Ditch Content Anxiety)
Is that Mind-Blowing Title Blowing Your Credibility? You Decide
Basically, I ask a lot of questions because I don’t like or trust hard and fast rules. And while every last one of these posts offers you a little bit of knowledge to then take back to your marketing campaigns and apply in the way that works best for your team and your company, there’s not a guaranteed formula for success or correct answer in the bunch.
If you’re resorting to tried and true advice, you’re missing opportunities to do something better than anyone’s ever done it before. Instead, I want you to question everything anyone’s ever told you about how to make marketing (especially content marketing) work. You might fail a little along the way, but even the failures will teach you something about what success looks like.