Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. So you hire someone whose primary job is to focus on content. Then you start adding blogs. It’s easy to do, really. Once you have the systems in place to create high-quality content for one blog, it’s really just a matter of design and scheduling to create another.
Each of our three company blogs has a different target persona, so we’re writing to different audiences. But we’re a sales strategy company, and all our target personas need to read some of the sales strategy we discuss, so what do we do?
We syndicate some of our content to reach the widest audience.