Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder.
Mistakes that wouldn’t happen in a smaller scale startup can happen at an established company, because there’s more money than time, too many stakeholders on any given decision, or just because “that’s the way things have always been done,” but to keep bringing in customers and ensure the success of your business, you need to be constantly evaluating and retooling your strategies.
So what are some of those mistakes, and how can you address them? Check out the real-life examples below: