Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that is constantly changing? Or marketing something that has some goofy name? Or marketing something that only about 20 B2B companies will be interested in? Or marketing something that doesn’t even make sense to the average person?
You get the idea.
SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of.
In this article, I want to point out some of those differences. I want to do something else, though. I want to highlight some of the inherent advantages of SaaS marketing, that just maybe will help you do your marketing job a little bit better.