You might find my taste in music a bit angry, I’m especially fond of a local band Join The Dead here in Indianapolis. Over the years, I’ve become more and more of a fan of live, obscure, and local bands. I love having a beer with the band and appreciate the local music experience much more than some band I can barely see from the nosebleed seats at the local stadium or amphitheater.
To be honest, while many large bands and music stars cry about the sky falling on their industry, I believe online media has transformed the music industry for the better. Instead of a few moguls out there selecting the music that’s going to be heard or the next boy band that’s going to be stars, we now have the consumers of music deciding what they want to hear. We’re not totally there yet – but there’s no doubt that a relatively unknown band can get heard now more than ever, especially if they market themselves well online.