One of the most important aspects of inbound marketing is delivering relevant content to followers who want to see it. People opt in by signing up for newsletters and downloading premium content. A sad reality, though, is once they opt in, people change their minds or decide they’re not actually interested in your content after all.
Perhaps their email inboxes overflow daily and they’re tired of going through and deleting each email. Or, maybe they had a bad day and spent their lunch break un-friending people andunsubscribing to email blasts.
In any case, it is important to provide a simple “unsubscribe” option so that the unqualified people on your list don’t skew your click, open and conversion rates. It will pay off for you in the long run if you trade a larger unsubscribe rate for higher clicks, opens and conversions.
Thanks to the CAN-SPAM Act, we know that we have to give people a way out. There are simple ways to speak through an unsubscribe option and there are comical ones. Here are 9 different examples of unsubscribe pages that bring a fresh take on the email breakup.
(BW: Some great ideas here!)