There are lots of metrics you can track on a regular basis. You can check your visits, leads, and customers from all of your marketing activities. You can check how much revenue you are generating. You can look to see how your calls-to-action are performing. You can see if you’re getting any inbound links to your site. And that’s just the tip of the iceberg — the to-do list can really go on and on.
Even though you have lots of metrics at your disposal, you don’t actually have to look at every single one of them every day. In fact, you don’t have to look at every single one of them every week. Some metrics don’t need that level of attention — you’ll just waste time checking them often.
In this post, we’ll help you figure out which metrics you should check on — and how often you should check on them.
(BW: Seeds of a good marketing analytics dashboard here)