If you read any marketing blogs, you know landing page conversions live or die by the copy. But how can you write headlines that reliably convert?
No copywriting arsenal is complete without the 4U formula: a proven system for writing copy that’s useful, urgent, unique and ultra-specific to your reader.
Originally developed by serial entrepreneur Michael Masterson, it has been used alongside confidential sales formulas to help hike Agora Inc.’s revenue by $292 million over 15 years. It has proven so successful, that lead copywriting instructors at American Writer’s and Artists’ Inc. have continued to teach it for over 13 years.
Today, we’ll up the ante and adapt it for landing pages.
Whether you run your own business, manage a copy team or market a client’s products, by the end of this article, you’ll have a reliable evaluation system for evaluating in-house copy and increasing landing page opt-ins.
Let’s get to it.