I was tossing around concepts for an article, when I decided to settle on the issue of hyperbolic discounting. True to my collaborative self, I shared the title with an industry professional, and here’s what he emailed back:
WTF is HyerpWTF&$*R.. Love it.
So, these are the reasons I chose the subject of hyperbolic discounting:
A lot of people have no clue what hyperbolic discounting is.
A lot of people are not aware of the vast ramifications that hyperbolic discounting has on society as a whole.
A lot of people do not use the power of hyperbolic discounting in conversion optimization.
Hyperbolic discounting is a phrase that’s often met with a “WTF?!” or a confused gaze. Yet, it’s one of those concepts that can blow your conversion optimization to a whole new high.