Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway?

I was tossing around concepts for an article, when I decided to settle on the issue of hyperbolic discounting. True to my collaborative self, I shared the title with an industry professional, and here’s what he emailed back:

WTF is HyerpWTF&$*R.. Love it.

So, these are the reasons I chose the subject of hyperbolic discounting:

A lot of people have no clue what hyperbolic discounting is.

A lot of people are not aware of the vast ramifications that hyperbolic discounting has on society as a whole.

A lot of people do not use the power of hyperbolic discounting in conversion optimization.

Hyperbolic discounting is a phrase that’s often met with a “WTF?!” or a confused gaze. Yet, it’s one of those concepts that can blow your conversion optimization to a whole new high.

via Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway?.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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