There’s one important thing we have to get out of the way:
Growth has nothing to do with tactics; it has everything to do with process.
So says Brian Balfour, VP of Growth at Hubspot.
You hear all the time about X company tripled their growth by doing X hack. The fact is that it worked for them, and it’s unlikely to work for you.
Balfour spoke at 500 Distro, where he outlined the process he uses for growing companies. Below are the notes from that talk.