First, there is Google, the search engine that performs 3.5 billion searches every day. Then, there is AdWords, the advertising platform that can display ads on the first page of search results.
Advertisers can use both to their advantage. However, in a bid to catch the #1 spot on Google, many advertisers are missing the brilliant AdWords features that provide incredible opportunities to target potential customers.
And, the universally popular AdWords advertising platform is being changed every day to give advertisers more flexibility with their ads. So, read on to learn more about the features provided and how to use them: