Brand promotion through email marketing is a crucial tool for customer acquisition and engagement. Many businesses waste precious effort and resources because they don’t plan their brand promotion properly.
Traditionally, retailers have been able to just post huge signs and distribute flyers making consumers aware of the sale in the back. Their storefronts could remain nicely decorated.
Ecommerce retailers face a new challenge. They promote multiple product categories, various CTAs, and a sense of urgency practically daily to customers. While it may be efficient in the short-term, it dilutes the value of the brand.
Consumers aren’t curious to see new advertisements or flyer graphics, but they might be curious about new products and discounts.
Promotion is pushing a category. That’s it. It doesn’t necessarily have to be about marking down price, although that’s definitely part of it. So, how exactly do you push a category while maintaining the integrity of your brand?