Monthly Archives: May 2015

11 Obvious A/B Tests You Should Try

If you are looking to squeeze more dollars out of your existing traffic, you need to start running A/B tests. If you have at least 10,000 monthly visitors, you should consider running one new A/B test every other month, if … Continue reading

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16 Reasons Why People Leave Your Website

You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site. So why is it that so few … Continue reading

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5 key learnings from analyzing top B2B SaaS pricing pages

So you’ve built a B2B SaaS product that you know adds value for your customers and solves a meaningful problem in your biggest market. A key step is deciding how to price it in a way that’s simple, flexible and valuable for the different segments … Continue reading

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Only 20% of marketers use behavioural triggers in email marketing: report | Econsultancy

Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity. It can also be further improved by tying in other demographic and contextual information. For many businesses this end goal is still a long … Continue reading

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Google Phantom Update 2 – Analyzing The Google Update(s) From April 29 and May 1, 2015

Two years ago on May 8, 2013, I began receiving emails from webmasters that saw significant drops in Google organic traffic overnight.  I’m not talking about small drops… I’m referring to huge drops like 60%+. As more emails came in, … Continue reading

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How to Sell to 4 Different Personality Types

Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard — Dijon, honey, whole grain, yellow, spicy, brown — but probably fewer than five types of ketchup from a small handful of brands. … Continue reading

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What Elements Should You Be Testing in Your Email Campaigns? | Marketing Technology

Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created. The … Continue reading

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