Can You Run Multiple A/B Tests at the Same Time?

You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site?

Will this increase the velocity of your testing program (and thus help you grow faster), or will it pollute the data since multiple separate tests could potentially affect each other’s outcomes? The answer is ‘yes’ to both, but what you should do about it depends.

Let’s look into the “why you shouldn’t” and “why you should” run multiple tests at once.

via Can You Run Multiple A/B Tests at the Same Time?.

Advertisements

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s