You want to speed up your testing efforts, and run more tests. So now the question is – can you run more than one A/B test at the same time on your site?
Will this increase the velocity of your testing program (and thus help you grow faster), or will it pollute the data since multiple separate tests could potentially affect each other’s outcomes? The answer is ‘yes’ to both, but what you should do about it depends.
Let’s look into the “why you shouldn’t” and “why you should” run multiple tests at once.