Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get there.
Imagine you are the lab in charge and you plan to test a lot of chemicals to come out with the right formula. Looks like a daunting task, doesn’t it? Same is the story with email marketers! Fighting for your subscribers’ attention in their inbox means you need ot find the best way to engage them. It is imperative to test different aspects of your email marketing to optimize and develop your email channel.
This infographic from the great team at Email Monks helps layout the differences and strengths of A/B testing versus Multivariate Testing as it relates to email campaigns. Included are the steps involved to manage your email campaign testing, samples of how you might set up your A/B and multivariate tests, the steps involved to come to a conclusion, as well as the 9 elements to test: