Why You Should Create More “Boring” Content

I started my content journey the same way many other marketers do: Trying to “go viral.”

Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Posts like these filled me with false hope — they got thousands of hits and brought attention to my site, but did absolutely nothing to move the needle on my company’s monthly revenue (which was still $0).

Then one day, out of sheer exasperation, I tried a different approach. Instead of just trying to get hits I decided to answer a real question that a real potential customer had asked me.

I run a quiz building platform, and the person had asked, “How do I make one of these personality quizzes I see on Facebook?” I thought no one really cared to read a technical guide on how to create a quiz, so I had ignored the request. However, when I hit that point of desperation, I decided to try writing a response “How to Make a Personality Quiz.” The result? We landed our first paying customer through that article.

via Why You Should Create More “Boring” Content.


About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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