Reader loyalty is a big deal. Without it, you may have short spikes of incoming traffic and brief periods of increased readership, but your traffic will be inconsistent and you won’t see overall progress over time. On the other hand, if you manage to increase reader loyalty, each new reader you acquire will be likely to stay with you, reading more of your work, seeing more of your brand, and ultimately buying more of your product.
There are a variety of strategies you can use to increase reader loyalty, each with its own applications and varying degrees of potential success. But if you’re interested in increasing reader loyalty as quickly as possible with only a handful of simple content changes, these strategies are ideal for you.