Monthly Archives: August 2015

Opt-In Pop-Ups: Are They Any Good?

I happened to see the following comment on a case study on how pop-ups impact conversion. These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups. But well-regarded marketers (Neil Patel is one) have indicated … Continue reading

Posted in Uncategorized | Leave a comment

How to Engage and Convert More Visitors in the First Critical 20 Seconds

Bad news. Your website visitors are often very fickle creatures. They judge your whole website often within just a few seconds of arriving on your homepage – just like they do for a book by its cover. And worst still, … Continue reading

Posted in Uncategorized | Leave a comment

Growing Your Publication’s Email List (The Right Way)

One of the most important assets for any publisher is their email list. It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets. … Continue reading

Posted in Uncategorized | Leave a comment

Quantify Your Results: The 14 Most Important SEO Metrics

Many SEOs, especially those new to the game, have a constant feeling of uncertainty. They spend weeks or months working, but it’s really hard to see if the results are worth their time. Eventually, they (possible you) realize that without … Continue reading

Posted in Uncategorized | Leave a comment

Interactive Content is Where the Action Is Now

Internet. Interactive. The two were destined to collide. The term “internet” came to be because it connected networks. The prefix “Inter” means “between.” It follows that “interactive” means “action between.” Or something like that. The point is we were destined … Continue reading

Posted in Uncategorized | Leave a comment

4 Ways to Drive More LinkedIn Traffic to Your Blog

It’s one of the most difficult things for a marketer: to use social media and achieve actual results. Anyone can go out and buy tens or hundreds of thousands of dollars in ads, but not all businesses have that kind of … Continue reading

Posted in Uncategorized | Leave a comment

Upsell and Cross-sell: Strategies To Boost eCommerce Revenue

“Buy me those chocolates.” The kid said sternly, pointing his stubby finger at a big jar of sweets on the shop counter as they waited to check out. The counter guy grinned. I smiled. The mother winced. She just got … Continue reading

Posted in Uncategorized | Leave a comment