Whether you’re selling a sophisticated SaaS or running a lemonade stand, you know how painful it is to have a customer leave you, only to run to the arms of the competition.
Competition is unpleasant, specifically when you’re the one losing. But it’s life. If you run a business, you’re going to face competition, somewhere, somehow, someway. So how do you deal with the competition?
You have plenty of options ranging from illegal to downright malicious. The best approach, however, is to hold on tight to your current customers. Your customers are at the core of your business. They are the reason you’re in business to begin with.
Thankfully, there ways to prevent defection. The powerful tips you’re about to read will revolutionize your approach to customer loyalty, turning customer defection into a thing of the past.