You’re building your email list, right?
If you’re not, you need to start today.
Email is by far the most effective marketing channel we have today. Capterra found that the average return on $1 spent on email marketing is $44.25. Nothing else comes even close.
Think about it: email gives you the ability to reach your current and potential customers whenever you want. An incredible 91% of people check email at least once a day.
Having a list gives you more influence over your subscribers’ behavior and allows you to drive page views, sales, reviews, or anything else you’d like.
Here’s the thing though: it’s not a secret anymore. More and more people and companies recognize the power of email and are gathering email addresses of their customers more aggressively.
Buy something from a major retail store, and they’ll likely ask you for your email address.
Regalix reported that 48% of the marketers they surveyed believe that investment in email marketing will only grow in 2015 and beyond.
In addition, two-thirds of companies are already combining email marketing with other marketing strategies such as content marketing and social media marketing.
All this competition is making it harder to earn the email addresses of your average Internet browser. Reports of email opt-in rates dropping across the board are increasingly common, and we will see hard data on it soon.
Nonetheless, I firmly believe you can outperform the average, which consists of all sorts of poorly run businesses.
In this article, I’m going to show you how to:
determine what your audience values
ask for email addresses in the right way
use tools to quickly gather email addresses from visitors
determine the optimal places to ask for email addresses
Throughout this post, I’m going to be pointing out dated and ineffective techniques so that you can develop a strategy that works.