Unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of lion-taming equipment in North America), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP.
A strong, instantly recognizable USP can make or break businesses operating in competitive markets and niche marketing industries, so it’s essential that you leverage your USP and make it the cornerstone of your overall marketing strategy. Until you know what your USP is, and how to capitalize on it, your business will be just another voice clamoring to be heard.
In this post, you’ll learn:
Unique selling proposition definition
Unique selling proposition examples
Unique selling proposition best practices
How to use a unique selling proposition in your advertisements
How to use a unique selling proposition on your landing pages