Bounce rates are frequently seen as a plague for websites. Indicating the portion of your audience who leaves your site without taking any further actions, high bounce rates mean you’ll see fewer conversions, lower rates of engagement, and ultimately, a lower ROI for any traffic generation strategy you implement. Fighting against these sometimes-inevitable stragglers can be a long, difficult battle, but as you make iterative progress, you’ll start seeing higher levels of user engagement, and of course, more conversions.
Fortunately, you don’t have to make a massive investment or completely overhaul the architecture of your site to accomplish this. You can reduce your site’s bounce rates with cumulative, non-intensive tweaks: