Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study]

Free trials are to SaaS applications as keys are to locks. The right one gets you in right away, but sometimes you have to try a few before you find the one that works.

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details.

Why the gap between signup and conversion? Let me take a guess: it’s in the quality of your leads and the signup process you’re guiding them through.

via Optimizing the Free Trial Signup – How Flow Got a 17% Lift [Case Study].

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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