“Buy me those chocolates.”
The kid said sternly, pointing his stubby finger at a big jar of sweets on the shop counter as they waited to check out.
The counter guy grinned. I smiled. The mother winced.
She just got cross-selled.
In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue.
Product recommendations are responsible for an average of 10-30% of eCommerce site revenues according to Forrester Research analyst Sucharita Mulpuru.
There’s no reason why upselling and cross selling shouldn’t work for you. In this post we look at:
What is Upselling and Cross Selling?
Why are they important?
Should you upsell or cross-sell?
What and how should you upsell/cross-sell?
Why does upsell/cross-sell work so well? (personal favorite)
When’s it too much?