Upsell and Cross-sell: Strategies To Boost eCommerce Revenue

“Buy me those chocolates.”

The kid said sternly, pointing his stubby finger at a big jar of sweets on the shop counter as they waited to check out.

The counter guy grinned. I smiled. The mother winced.

She just got cross-selled.

In 2006, Amazon reported that cross-selling and upselling contributed as much as 35% of their revenue.

Product recommendations are responsible for an average of 10-30% of eCommerce site revenues according to Forrester Research analyst Sucharita Mulpuru.

There’s no reason why upselling and cross selling shouldn’t work for you. In this post we look at:

What is Upselling and Cross Selling?

Why are they important?

Should you upsell or cross-sell?

What and how should you upsell/cross-sell?

Why does upsell/cross-sell work so well? (personal favorite)

When’s it too much?

via Upsell and Cross-sell: Strategies To Boost eCommerce Revenue.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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