It’s one of the most difficult things for a marketer: to use social media and achieve actual results.
Anyone can go out and buy tens or hundreds of thousands of dollars in ads, but not all businesses have that kind of budget.
The good news is that you can do it for much cheaper, even zero dollars (minus your time)—it’s just harder.
What I’m going to show you today are four specific ways to use LinkedIn to drive traffic and qualified leads to your website.
There are more than 300 million LinkedIn members, and the site gets over 187 million unique visits per month.
Other than Facebook and Twitter, LinkedIn is the largest social network in the United States. But more importantly, because of the way it’s designed (we’ll get into it soon), LinkedIn is an even better marketing tool for your business than those other social networks.