Many SEOs, especially those new to the game, have a constant feeling of uncertainty.
They spend weeks or months working, but it’s really hard to see if the results are worth their time.
Eventually, they (possible you) realize that without some way of tracking results, there’s no way of evaluating whether all the work you’ve done was worth it or not.
So then, you start tracking a single metric such as keyword rankings diligently. You do that for a few months and see some improvement.
However, a new problem arises: a single metric can’t describe the results of your work.
Unless you’re tracking every single keyword ever searched in your niche, keyword rankings are just one indication of whether your domain’s search authority is increasing. Sometimes, search traffic can go up while rankings decrease or vice versa.
So, what’s the solution?
The solution is to track multiple metrics. If you’re presenting these results to a team, you might hear them refer to these metrics as key performance indicators (KPIs).
Metrics, or KPIs, are hard numbers obtained from your website data. Most of this data will come from your analytics tool of choice, whether it’s your basic Google Analytics or a more advanced tool such as KISSmetrics.
In this post, I’m going to show you 14 of the most important SEO metrics. You can pick and choose which (if not all) metrics you incorporate in your regular reporting.
One last thing you need to keep in mind is that most of these metrics are just indications of your success—not exact measurements of it.
For example, organic traffic usually grows exponentially. An extra 100 visitors in the first month after you do some specific work could really be worth thousands in the future. We’re typically using metrics as indicators of your site’s health and growth.