Growing Your Publication’s Email List (The Right Way)

One of the most important assets for any publisher is their email list. It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets.

While buying these lists may seem like a simple and quick fix, taking the slightly longer route is well worth it in the end. Not only are organic subscribers free of charge, but they also tend to be a better fit for your content—thus converting more readily on future lead generation and sales efforts.

To help you start growing your database the right way, we’ve compiled a few tactics to consider.

via Growing Your Publication’s Email List (The Right Way).

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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