One of the most important assets for any publisher is their email list. It goes without saying that growing that list in a meaningful and relevant way can be powerful step toward monetizing audiences and selling digital products like subscriptions or event tickets.
While buying these lists may seem like a simple and quick fix, taking the slightly longer route is well worth it in the end. Not only are organic subscribers free of charge, but they also tend to be a better fit for your content—thus converting more readily on future lead generation and sales efforts.
To help you start growing your database the right way, we’ve compiled a few tactics to consider.