Opt-In Pop-Ups: Are They Any Good?

I happened to see the following comment on a case study on how pop-ups impact conversion.

These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups.

But well-regarded marketers (Neil Patel is one) have indicated they get good results using them.

So we have to ask: Is there any substance to all the negativity surrounding pop-ups? Do they really do more harm than good?

Let’s find out.

via Opt-In Pop-Ups: Are They Any Good?.

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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