I happened to see the following comment on a case study on how pop-ups impact conversion.
These comments may indicate that everyone hates opt-in pop-ups. In fact, you may hate pop-ups.
But well-regarded marketers (Neil Patel is one) have indicated they get good results using them.
So we have to ask: Is there any substance to all the negativity surrounding pop-ups? Do they really do more harm than good?
Let’s find out.