Monthly Archives: September 2015

16 Call-to-Action Formulas That Make People Want to Click

Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in … Continue reading

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Get the Most from Your AdWords Account Manager

If you’re marketing your business with Google AdWords, chances are good that you receive 100 calls a week from people telling you how they can transform your business by managing your AdWords account. You’ve probably received so many of these … Continue reading

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How Customers Read Reviews: 4 takeaways for marketers from a business school study | MarketingExperiments Blog: Research-driven optimization, testing, and marketing ideas

For over a decade, MarketingExperiments has stressed the importance of customer reviews. When our Customer Ratings Tested Web clinic was originally broadcast in 2004, Shopping.com was the third-most popular ecommerce site in America, and Amazon’s annual revenue was a mere 7% … Continue reading

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The 5 Most Persuasive Words in the English Language – Copyblogger

When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox. The toolbox of the writer is filled with words. In defining what I believe is a critical element … Continue reading

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Writing Home Page Headlines For The Modern World (3 Formulas That Work)

Read any copywriting manual or article and you will learn that the headline is the most important thing in your sales copy. And it’s true. The sad thing is that the advice that follows is often severely outdated and originates … Continue reading

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13 Reasons Your CRO is Failing

Scratching your head over low conversion rates? If you’re not getting the results you expect or need from your conversion rate optimization (CRO) strategies, you could be facing one of the problems on this list. Source: 13 Reasons Your CRO … Continue reading

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4 Content Marketing Frameworks That Jumpstart Your Traffic

“So, when is this content marketing thing supposed to kick in, exactly?” As a marketer, you’ve likely heard about how great blogging and content marketing is for driving leads and results. So you dive right in: you work hard, brainstorming and … Continue reading

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