The 5 Most Persuasive Words in the English Language – Copyblogger

When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox. The toolbox of the writer is filled with words. In defining what I believe is a critical element of crafting effective copy, I’ll make my case by amending the famous quote from Animal Farm: “All words are equal, but some words are more equal than others.” And there are certain power words that hold more sway over our decision making process than others. You might be surprised to find that these “power words” don’t seem … well, all that powerful. This speaks to just how damned efficient they are. Simple language is crystal-clear language, and these words make it clear just what you want your reader to do. And you might be surprised just how effective these deceptively simple words can be. I’ve listed these words below (along with studies related to their power) that will show you how to speak more persuasively to your audience.

Source: The 5 Most Persuasive Words in the English Language – Copyblogger

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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