Monthly Archives: October 2015

How to Create Compelling Demo Videos: 7 Key Principles — Video Review & Approval

how, don’t tell. It has been repeated in writing courses to the point of becoming a cliché. There’s a good reason for it: it helps readers experience the story through their thoughts and senses instead of the author’s. Masters of … Continue reading

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5 Pop-up Creation Mistakes You Have to Avoid for Better User Experience – @ProBlogger

Do you build email lists in your website? If your answer is yes, the chances are high that you are using a pop-up to collect emails. Why is that and not anything else? Because pop-up is proved to be one … Continue reading

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12 Tips to Boost Email Click Through & 23 Strategic Subject Lines

In a world where people receive hundreds of emails a day, it can be difficult to stand out. After investing resources into an email marketing campaign, your company doesn’t want to be overshadowed by newsletters and deals from other organizations. … Continue reading

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4 Types of Content That Persuade Customers to Purchase | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Prospects are interested in your products. They’ve already interacted with your company by signing up for your email newsletter, accessing a free ebook, or tweeting at you on social media. You’ve been building trust, and you think your prospects are … Continue reading

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Why Your Content Marketing Leads Aren’t Converting (and What to Do About It) –

Why are you doing content marketing? “Because our competitors are…” “To gain exposure…” “Because I was told I had to…” I ask this question a lot, and the above answers are pretty typical of the sort of response I hear. … Continue reading

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11 Pages That Really Need Optimization For More Email Signups

I really couldn’t understand this at first. After all, we live in the modern age of social media, content marketing, and all that good new web stuff, so why do we still need to worry about collecting emails? I mean, … Continue reading

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The 7-Step, Data-Driven Way to Get More Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy

If you’re blogging, sharing your content on social media just makes sense. But how can you really find the optimal blog and social media schedule that’s perfect for growing your audience? That was the question a friend of mine asked me … Continue reading

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