Why We Can’t Stop Fiddling With Our Greatest Marketing Asset

The Buffer blog brings in 10x the traffic of the Open blog. It has 50x the reach of our email courses. A single post on the blog reaches more people in a day than we reach on Facebook in two weeks. It is our greatest marketing asset. And we just keep changing it. We’re pivoting right now, as we speak! The latest change, which I’m excited to share below, fits with this remarkable culture of experimentation, where there are no sacred cows or off-limits areas. Everything is on the table to improve and iterate. Even a thing that works really well.

Source: Why We Can’t Stop Fiddling With Our Greatest Marketing Asset

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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