Why Your Content Marketing Leads Aren’t Converting (and What to Do About It) –

Why are you doing content marketing? “Because our competitors are…” “To gain exposure…” “Because I was told I had to…” I ask this question a lot, and the above answers are pretty typical of the sort of response I hear. Of course, every company wants to gain exposure and drive people to their website, and if enough people tell them content’s the way to do that, it makes sense that – at some point – they’d choose to go down that road. However, while exposure and visits – and even email sign-ups and social growth – are all great to see, in isolation, they’re not going to make much of a difference to your bottom line (and they’re definitely not going to convince the guys “up top” that content is worth investing in). In order to maximize the ROI of your content marketing, you need to be converting these leads into something tangible – something that can be assigned a dollar value.

Source: Why Your Content Marketing Leads Aren’t Converting (and What to Do About It) –

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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