7 Examples of SaaS Companies with Exceptional Marketing

Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms’ fairy tales. The SaaS sector is relatively young and seriously competitive, which means companies have had to wring every last drop of creative juice from their patchwork just to get on the map. And usually, with only a fraction of the budget their larger competitors are working with. We’re going to regale you with true tales of marketing triumph. Some involve small start-ups going from rags to riches with one great idea. Others are displays of true grit. But all of them are amazing examples of what can happen when you get creative with your inbound strategy. Without further ado, here are seven SaaS companies doing it right.

Source: 7 Examples of SaaS Companies with Exceptional Marketing

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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