7 Common Pitfalls of Call to Action Design – VWO Blog

CTAs are your gateways from one stage of the conversion funnel to the other. Together, they lead to a final revenue conversion in the last stage of your funnel. It means a Call to Action gone wrong at any segment or any page is a conversion gone wrong. It’s critical for your business that your CTAs be properly designed. An ideal CTA: Should be easy to spot. The CTA text should come across as as a simple and actionable phrase. The goal of taking that action should be compelling enough. Are you doing it right? Data driven analysis suggest that there are high chances of you messing it up. 53% of fortune 500 companies don’t go by the CTA one-o-one on their homepage, 70% of the small businesses have websites with no CTAs on the homepage. Your copy and images are meant for the user to clearly understand the proposition. If the users can’t make sense of it, your CTAs (the desired action expected of a user) will be rendered ineffectual. Here are the 7 common pitfalls impeding Call To Actions on your landing page:

Source: 7 Common Pitfalls of Call to Action Design – VWO Blog


About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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