Constructing Pricing Strategy For Subscription Products

When it comes to subscription product pricing, you’re not just guessing…are you? A while ago, an HBR study famously claimed that a 1% improvement in price would increase operating profit by 11%, making it the most effective thing you can tweak for increased business performance. Pricing is important. It’s also one of the most difficult Ps of marketing for folks to wrap their heads around. It can be one of the more technical aspects of marketing. Then, when you bring subscription pricing models into the mix, things get even more complex.

Source: Constructing Pricing Strategy For Subscription Products

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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