Monthly Archives: December 2015

Why Certain Pictures Make You Click on Awful Content

Time for some tough talk, ok? Bad content gets way more traffic than you do. I know you do not want to hear that. I know you care about making good content. I know you are doing everything you can … Continue reading

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You’re Wasting Your Time on These 3 Conversion Strategies

Sadly, a lot of conversion optimizers are wasting their time. They spend valuable resources on conversion optimization strategies that don’t get results. In the worst case, their efforts aren’t simply fruitless; they are actually giving them negative results! As much … Continue reading

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17 ways to personalize ecommerce for four types of customer | Econsultancy

Back in 2013, our Realities of Personalisation report found that 98% of respondents saw personalisation as critical to success. Fast forward to 2015 and Econsultancy’s latest Conversion Rate Optimisation report, in association with RedEye, and only 22% of respondents said … Continue reading

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12 Critical Elements Every Website Homepage Must Have [Infographic]

If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage.  Serving as your company’s virtual front door, this page is generally responsible for drawing in a … Continue reading

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25 Ways to Stop Churn in Its Tracks –

What does it take to retain your customers month after month? Is it as simple as offering a cutting-edge, market-leading product? Some people still seem to believe that “if you build it, they will come” (or, in this case, stay). … Continue reading

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Triple Your Email Opt-in Rate by Using This 6-Step Lead Magnet Creation Process

Creating great content isn’t enough. Although getting lots of traffic and social shares is nice, it’s not the goal of content marketing. Pop quiz: What is the real purpose of any marketing? To make sales. Now, you can’t typically do that … Continue reading

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