Triple Your Email Opt-in Rate by Using This 6-Step Lead Magnet Creation Process

Creating great content isn’t enough. Although getting lots of traffic and social shares is nice, it’s not the goal of content marketing. Pop quiz: What is the real purpose of any marketing? To make sales. Now, you can’t typically do that straight from blog posts, at least not for most products. However, what you can do is collect your readers’ contact information—even if it’s just an email. Ten years ago, you could get a decent sign-up rate just by having a box in your sidebar that said “subscribe to the blog.” But now, brands are producing a lot of content, and 70% of marketers plan to create more content this year than the one before. I don’t see this trend slowing down anytime soon. People are overwhelmed by the amount of content coming at them. And everyone creating that content wants their email addresses. That old opt-in form in the sidebar won’t collect much of anything other than dust these days. As marketers, though, we evolve with the times, and our tactics evolve too. We began to offer free products such as e-books, courses, checklists, and videos for anyone who signed up to our lists. These are called lead magnets because…well…they attract leads. And it worked. You’re essentially trading value in the form of premium content for your reader’s email address. But now, almost everyone offers a free bonus. If your lead magnet isn’t something special, two things can happen. Either you won’t get many sign-ups, or you will get sign-ups, but those readers will be unimpressed with the bonus and unsubscribe right away. The most successful marketers today create lead magnets that are a step above everyone else’s. Yes, it takes some time and effort, but raising your opt-in rate just 2% or 3% can produce tens of thousands of dollars in the upcoming year. It also takes some skill and knowledge to create a good lead magnet, which is what I’m going to teach you in this post. By the end of it, you will know how to: find an idea for a lead magnet that your readers want create a lead magnet that they love and use specific tactics to skyrocket your opt-in rate

Source: Triple Your Email Opt-in Rate by Using This 6-Step Lead Magnet Creation Process


About Bob Warfield

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