When Humor Converts (and When It Doesn’t)

Think about the last thing that made you laugh. Was it a TV ad? Tim from HR? A tweet? Now think about the last landing page that made you laugh. Really, take a second and try to come up with an answer. Was it just another 404 page? Studies show that 30% of all ads and 50% of TV ads are based on humor. So, does that mean humor converts? Does that mean landing pages can and should be funny?

Source: When Humor Converts (and When It Doesn’t)


About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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