How Personalization & Automation Can Boost Email Conversions

Email inboxes are noisy–and are even more competitive than you might think. The average email user has an inbox made up of about 50% newsletters and 20% social network updates according to Microsoft.So when a you’re working to stand out from the raucous crowd that’s competing for a user’s attention within the inbox environment, it’s no longer enough to send one-size-fits-all email messages—you need the one-two punch of sending the right personalized message at the right time.That means harnessing the power of two different features within email: Personalization and automation. Here are some practical tips for getting started.

Source: How Personalization & Automation Can Boost Email Conversions

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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