11 Must-Try Lead Nurturing Campaigns – Pardot

Lead nurturing is a powerful tool — and not just for your marketing and sales teams, but for your customer service team as well. While it’s often marketed as a way to engage with non sales-ready leads during the sales process, the applications of lead nurturing actually extend through the entire length of the buyer journey, from initial brand awareness to a repeat customer.In fact, lead nurturing can also play an important role in your internal enablement efforts (let’s be honest, what can’t lead nurturing do?). For those of you who are hoping to get more creative with your nurturing campaigns this year, we’ve put together a list of eleven must-try drips to add to your repertoire. And don’t forget to check out the worksheet at the bottom of this post to get you thinking about putting these into action!

Source: 11 Must-Try Lead Nurturing Campaigns – Pardot

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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