6 Lead Nurturing Emails Every Business Should Send

Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. [Gleanster Research]So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! In fact, HubSpot’s own research indicates that lead nurturing emails generate an 8% click-through rate, compared to regular email marketing that generates only a 3% click-through rate.Those numbers are pretty encouraging, so where to begin? If you’re interested in starting or improving upon your existing lead nurturing campaigns, make sure you incorporate these 6 types of emails into your lead nurturing mix to help move your leads swiftly through the sales funnel and join the other lucky ones who are already sales-ready.

Source: 6 Lead Nurturing Emails Every Business Should Send

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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