After You Capture A Lead, What Comes Next?

Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door.Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to your blog doesn’t mean they are ready for your sales team — in fact, Gleanster Research (pdf download) found that 50% of leads are qualified, but not ready to buy just yet. Effective lead nurturing campaigns can help you move your leads through the buying cycle, thus preparing them for the sales team. Below, we will cover:What Emails to Send At Each Stage of Your Next Lead Nurturing CampaignHow to Nurture Leads at Each Stage of the Buying Cycle EffectivelyReal-world Examples of Lead Nurturing Emails to Accelerate Your Sales Cycle

Source: After You Capture A Lead, What Comes Next?


About Bob Warfield

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