After You Capture A Lead, What Comes Next?

Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door.Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to your blog doesn’t mean they are ready for your sales team — in fact, Gleanster Research (pdf download) found that 50% of leads are qualified, but not ready to buy just yet. Effective lead nurturing campaigns can help you move your leads through the buying cycle, thus preparing them for the sales team. Below, we will cover:What Emails to Send At Each Stage of Your Next Lead Nurturing CampaignHow to Nurture Leads at Each Stage of the Buying Cycle EffectivelyReal-world Examples of Lead Nurturing Emails to Accelerate Your Sales Cycle

Source: After You Capture A Lead, What Comes Next?

Advertisements

About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s