Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps – Act-On Marketing Blog

If you’re ready to dive in, let’s take a look at the basic steps for creating a campaign that nurtures leads throughout every stage of their journey – from the first moment they become aware that they have a problem to solve or a need to fulfil, to the final purchase and beyond.Mapping the funnel your potential buyers travel through is a great way to start the process. Here’s an example showing the top of the funnel, the middle of the funnel, and the bottom of the funnel.

Source: Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps – Act-On Marketing Blog

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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