Turn Strangers into Customers with Lead Nurturing | Flight School

Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research – online, on review sites, on social media – long before marketing or sales has the opportunity to engage with them directly.B2B research consistently shows that 30 – 50% of leads are not ready to buy when they first inquire about your business, but about three quarters of these leads will become sales ready within 12 to 18 months. If you call these leads up and push them into making a decision right away, you will likely lose them. So how do you move them from a lead to sale? Lead nurturing.

Source: Turn Strangers into Customers with Lead Nurturing | Flight School

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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