Which Lead Generation Tactics Get the Best Results?

When it comes to lead generation, quality matters over quantity. But by the same token, people don’t like being sold to and they resent the notion that they’re simply “numbers in a database somewhere”. With that in mind, Ascend2 conducted research on the most effective tactics for both lead generation and lead nurturing. What they found out may surprise you.Which Strategies Were Most Effective?Email marketing is still king of the hill when it comes to lead generation effectivenessIt may come as no surprise, but for sheer ease of implementation and effectiveness of results, nothing beats good, old-fashioned email marketing. Websites and landing pages are close behind, with content marketing making noticeable gains. It’s also worth noting that the survey shows email marketing as one of the easiest tactics to implement.

Source: Which Lead Generation Tactics Get the Best Results?

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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