How One SaaS Company Increased Demo Signups by 19.22% With a Product Wizard “Quiz”

Are you struggling to get more people to sign up for your product demos?If you are, you may want to take a cue from the grocery industry. Here’s why…Giving away a free sample can increase sales up to 2,000%, as it did for Marsh Supermarkets. In fact, 68% of their customers said it persuaded them to make a purchase.A 2011 study by Carrie Heilman found that free samples can encourage someone to switch from their planned product purchase to the promoted product. It was found to “draw” people in and encourage a sale if they didn’t have previous plans.But to get prospects to bite on these offers, you have to make it as easy and compelling as possible for the user to say “yes.”That’s why quizzes are an incredibly powerful way of generating leads. In a recent example, the Worth Global Style Network used a “What’s your customer type?” quiz to generate 243 leads with just 1,415 visits.We did this ourselves with a product wizard quiz and increased our client’s demo sign up conversion rate by 19.22%.In this article, you’ll learn exactly how we did it and how you can use a quiz to achieve similar results for your product.

Source: How One SaaS Company Increased Demo Signups by 19.22% With a Product Wizard “Quiz”

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About Bob Warfield

Here's my bio: http://www.smoothspan.com/management.html
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